The Canadian smartphone manufacturer, BlackBerry, is experiencing an economic progress in the third quarter of 2015 after the launch of Android-Smartphone Priv.
One of the many producers who have suffered under the Apple and Android-producers’ great success and high market shares in the market for smartphones, the BlackBerry from Canada.
The company has with its characteristic shoot phones, smartphones with full QWERTY keyboard and focus on security could not win large market shares.
After the BlackBerry went new ways and launched the Priv-sliding phone with Android as the operating system instead of the current BlackBerry OS, there occurred a sudden great attention around the company. Just this latest Priv is why BlackBerry sees an economic progress in the third quarter of 2015. It writes Reuters.
The company now operates with a deficit of $ 89 million. or 610 million. kroner equivalent to 1 krone and 17 cents per share. By comparison, sounded the deficit in the same period last year on the whole 1.015 billion. crowns or 1 krone and 92 cents in the stock, which therefore bear witness to a significant advancement for the manufacturer.
With a turnover of $ 500 million. or 3.4 billion. Danish kroner, there have been more than doubling on BlackBerrys software area, and there also has been an increase in turnover of units sold since the last quarter: 1.38 billion. Crowns in circulation have now been to 1.46 billion.
The increase in turnover is due to no more selling smartphones – on the contrary, the number of these has fallen from 800,000 to 700,000. On the other hand, it is the average price per sold unit, which has risen from 1,650 SEK to 2,160 crowns. Just BlackBerry Priv is not a cheap case. The entire $ 4,800 dollars to 700 or BlackBerry have for it abroad, where the few stores selling it in Denmark, must have between 6,000 and 7,000 dollars for it.
More BlackBerry models with Android maybe on the way
So far draw BlackBerry Priv with Android as the operating system, therefore, to be a good economic decision, and the company’s ceo, John Chen, is certainly not opposed to repeat the success:
“We are planning more Android phones, but all of this depends on how we’re doing with Priv,” says he told Reuters, adding that the top model finds its way to more than 30 countries this quarter. If it includes Denmark, there is yet no information about.
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