It seems that Pepephone Spanish mobile telephony market has left small. With nearly half a million customers, if they have not already overcome that barrier, in a matter of days we should see the birth of the first foray of moles in another company, the energy, by Pepeenergy.
But long ago we also listen to its managing director, Pedro Serrahima, that they not neglected to make the leap to other countries with its mobile phone business. And after all the mess to get 4 G, it seems that the company has chopped him definitely hooked. According to the digital advances know, Pepephone reach Mexico in 2016.
Pepephone is already at work to make his first international leap. With a saturated European market, the company has chosen to disembark in a country with which we share language, but also network operators. And is that is Movistar who pay your coverage to Pepephone for his venture to the other side of the pond.
The preparation of this advanced finishing and according to sources, still need about six months to have it all ready to be able to launch its offer in Mexico. Rates still no news, although the operator expects to move its modus operandi. What if said is that they will offer 4 G from the first moment.
Telcel, a giant with a 70% share
Pepephone you will find in Mexico with a market that has nothing to do with the Spanish. While here the MVNOs have a long run and a significant portion of the mobile market, one of the three major operators has 70% of the market on American soil. It’s Telcel, belonging to America Movil, Carlos Slim’s.
Movistar is second for number of customers and also offers its network to multiple virtual, as the own Tuenti. Iusacell, which by the end of 2014 was acquired, along with Nextel by the American giant AT & T, in his first inning in its neighbouring market is located in third place.
With this background it is normal that the other operators could go stealing share to Telcel, as it has happened with Movistar in Spain in recent years. But it seems that Spanish and Mexican market share few similarities, apart from some actor in common, so be attentive to the arrival of Pepephone and his host in that country.