Every Other New Smartphone under the Christmas Tree Was an iPhone

Apple iPhones have been high on the wish list this year. Every other Christmas gift consisting of a smartphone is for an iPhone.

Apple’s iPhones are in high demand, and it can be reflected in Christmas presents, which are granted and put into use this year. The Yahoo-owned analysis Institute, Flurry, has examined what smartphones that have been activated in the Christmas season and thus given for Christmas. Specifically, are there looked over the period 19. to. 25. december by retrieving data from nothing less than 780,000 different apps.

The conclusion is that Apple’s iPhones are still the big favorite when it comes to brand. The entire 49.1% of all smartphones enabled worldwide in the Christmas season is an iPhone. Although there is talk about a large percentage, it is a decrease of 2.2 percentage points compared to 2014.

It’s as archrival Samsung, who has caught more or less the proportion, as Apple is poorer this year. In other words, 19.8%, or one in five smartphone given at Christmas time is from Samsung. In third place are surprisingly Nokia, which accounts for 2% of the new smartphones. On the other hand, Finns are experiencing a decline of 3 percentage points since last year. Then is LG and Xiaomi to find on the list with 1.7% and 1.5% respectively.

Analysis, the Department has also identified another interesting trend. There is a large growth in the number of so-called phablets-so big smartphones, which typically has a screen on the 5 “or greater.

Where phablets only amounted to 4% in 2013 and 13% of all new smartphone-Christmas gifts in 2014, the number has now rocketed to the entire 27%. This is a trend, which is primarily driven by Android smartphones. Half of all new Android smartphones are for phablets, while 65% of iOS devices are medium-smartphones.
Tablets will be there at the same time, fewer and fewer of the disc by lashed when they should be given for Christmas. Only 18% of all form factors (tablets and smartphones) is made up of the large tablet computer as opposed to barely a third of Christmas 2012.

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